Your headlines should be like mini-stories taken away from the whole. With print this is a very easy thing to do as you can write more words in a headline than you can with online. Online headlines are different from print because they have to be more concise and written in a different manner than print. They usually do not start with the because when people use search engines it will get lost in a long list of other results. It is best to use the subject the article is about. If it is being sent out in email form you want to write a headline that makes it clear what the article is about because otherwise someone may delete it. The first word you use is one that is the most important and carries the most amount of weight.
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